Marketing Awards. Categories. Please read carefully for changes that have been made to the 2. FILM1. Television Single: 3. Seconds and Under 2. Television Campaign: 3. Seconds and Under . Digital leaders convened at the JW Marriott Palm Desert in California for the 2016 IAB Annual Leadership Meeting, a three-day discussion of the most pressing topics. Television Single: Over 3. Seconds. 4. Maximum of three ads. Online Single: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e. You. Tube) by marketers or agencies. Online Campaign: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e. Creativeskills.be is een portfolio website gericht op creatieve professionals die een brede waaier van disciplines overspannen zoals productontwikkeling, industrieel. Greek and Coptic language font links, compiled by Luc Devroye. You. Tube) by marketers or agencies. Maximum of three ads. Other Broadcast Single or Campaign: Film shot for platforms other than online or television, including cinema and mobile. Judges will give special consideration to film created with the platform in mind. RADIO9. Radio Campaign: Maximum of three ads. PRESS1. 1. Newspaper Campaign 1. Business Press Single: Ads appearing in either magazines or newspapers devoted primarily to business. Business Press Campaign: Ads appearing in magazines and/or newspapers devoted primarily to business. May be newspaper, magazine or a combination of both. Maximum of three ads. OUT- OF- HOME (Including Digital Executions)1. Transit/Posters Single 1. Transit/Posters Campaign: Maximum of three ads. Billboard Campaign: Maximum of three ads. Non- Standard Format Single: Advertising that cannot be separated from its environment (i. Non- Standard Format Campaign: Advertising that cannot be separated from its environment (i. Maximum of three files. Small Scale Ambient: Includes but not limited to: bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage. Large Scale Ambient: Includes but not limited to: airports, subway stations, cinemas, arenas, washrooms, or fitness centres. Point of Purchase Single: Must have direct connection and proximity to point of sale, i. Ad must have been created with the intent of swaying last minute purchasing decisions. Point of Purchase Campaign: Must have direct connection and proximity to point of sale, i. Ad must have been created with the intent of swaying last minute purchasing decisions. Maximum of three executions. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. NOTE: A 2- minute submission video is required. DIGITAL2. 8. Online Campaign: Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a microsite, email or email campaign. Overview must describe all aspects of the campaign and its intent. Best Use of Social Media: Any campaign designed to leverage social media (Facebook, Twitter, Foursquare) to achieve the marketer’s goals. Apps/Mobile: Mobile content developed for either purpose of a mobile application (i. Phone/Black. Berry/Android etc.) or mobile website. Games: Any program using online gaming (online, mobile, casual, etc.) to create an engaging experience for the target audience and achieve the marketer’s objectives. Creative Use of Technology: Interactive tools, downloadable or online tools e. PUBLIC SERVICERefers to advertising paid for by governments, institutions or corporations to promote a public service message or ads created on behalf of registered not- for- profit organizations. Out- of- Home/Ambient Single. Out- of- Home/Ambient Campaign. Branded Content (see definition below) 4. Integrated COLLATERAL/DIRECT4. Collateral Single or Campaign: Promotional greeting cards, calendars, letterhead, business promotion material, packaging, etc. Self- Promotion: Any work in any medium created solely to promote the agency itself. INTEGRATED4. 9. Integrated Campaign: A single campaign with executions across at least three different media. BRANDED CONTENT5. Branded Content: Entertaining or informative content with highly branded qualities. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non- branded content. Can include work that successfully blends an advertising or branding message into a third- party content stream. DESIGN5. 1. Logo/Corporate Identity. Annual Reports (Print and/or Digital) 5. Brochures/Print Collateral 5. Environmental Graphics: Everything from traditional building signage to way- finding systems, to immersive installations. Information Graphics: Graphics intended to bring clarity and meaning to data through visualization. MULTICULTURAL MARKETINGThese award categories will be judged independently from the Marketing Awards, but will be presented at the Marketing Awards Gala in June 2. Original Television/Broadcast 5. Original Integrated: Including outdoor, point- of- sale, mobile etc. Adapted: Single or Campaign 6. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. CLIENT OF THE YEAR6. Client of the Year: This may be awarded by at the jury’s discretion based on total performance across all categories. No submissions required.
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